Video: NYC launch panel on “The Digital Transformation Playbook”

April 14, 2016

Bringing Digital to Life
It’s Here! The Digital Transformation Playbook

Thank you to all who joined us at Monday’s NYC launch event for my new book, “ thesis proposal architecture philippines pay to get classic english literature cv hypothesis development in business research method patent expiration date viagra 10 research paper topics cause and effect thesis examples best site to buy research paper custom masters admission paper advice cialis viagra preг§o click how can i make viagra help me write a paper how long are brief essays source link buy viagra jelly online write my research paper cheap how to write a newspaper article ks3 enter site watch what is the importance of writing academically quote a book in an essay viagra sources The Digital Transformation Playbook”!

If you weren’t able to join us, you can watch a videostream of the event below (filmed by Sree Sreenivasan via Facebook Live).

After a welcome by the brilliant Rita McGrath, I give a brief talk overviewing the key concepts of my book, which seeks to tackle the question: How does a business started before the Internet adapt to thrive in the digital age?

I am then joined by an amazing panel of luminaries who share their experiences grappling with digital transformation in an iconic media business, a popular consumer brand, a global professional services firm, and one of the world’s greatest art museums:

  • • Sree Sreenivasan (Chief Digital Officer, The Metropolitan Museum of Art)
  • • Emily Culp (Chief Marketing Officer, Keds)
  • • Jeff Pundyk (VP, Global Integrated Content Solutions, The Economist)
  • • Alan Schulman (National Director of Brand Creative, Deloitte Digital)
  • • Moderator: David Rogers (author, faculty, Columbia Business School)


Thank you to Columbia Business School Executive Education for hosting the event, for the support of Columbia Business School Publishing. Big thanks to Rita, Sree, Emily, Jeff, and Alan for sharing all your wisdom and insights. And thank you to everyone who joined us at the Columbia Club of New York for this memorable evening!


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