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Video: Growth in the Digital Era Is About More Than Technology

September 21, 2017

In this video with Columbia Business School, I talk about how successful digital transformation needs strategy, leadership, and new ways of thinking, not just new technology.

◀BRITE '16 keynote on "the Digital Transformation Playbook"
Research: Bringing Digital to Life▶

David Rogers

is a consultant, speaker, and author of "The Digital Transformation Playbook." He teaches digital strategy and marketing to executives at Columbia Business School, and he has advised numerous companies such as GE, Google, Toyota, IBM, Pernod Ricard, and Visa.

Read David’s New Book:

The Digital Transformation Playbook: Rethink Your Business for the Digital Age

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