[Webinar] Measuring ROI: Is My Digital Marketing Working?

May 1st, 2013 by

One of the most common questions I hear executives grappling with as they build out their digital marketing strategy is – what is working? They may be engaging customers on multiple fronts, across various social, mobile, and digital platforms.  But how do they know which ones are having the most impact? What’s the ROI?  And […]

Read More

[Video] Brite ’13: “The Power of (Big) Data in a Networked World”

April 4th, 2013 by

Last month at the BRITE ’13 conference, I had the opportunity to interact with an amazing group of current leaders in business, technology and media over two days of presentations and conversations. Videos covering the incredible speaker line-up are beginning to roll out. Check out the BRITE ’13 video site for updated content as it […]

Read More

Interview: ROI and Best Practices for Digital Marketing

September 26th, 2012 by

This month I had the opportunity to speak with a reporter from Exame, a leading Brazilian magazine and online hub covering financial markets, technology and marketing for Brazil’s top business executives. Exame journalist Mauricio Oliveira and I had a conversation around ROI and best practices for CMOs and marketing executives. The interview was originally published […]

Read More

New Study: Marketers Struggle with “Big Data” & Digital Tools

March 20th, 2012 by

I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) I co-authored the study with Professor Don Sexton, on behalf of Columbia’s Center on Global […]

Read More

The Rise of the Networked Organization

December 13th, 2011 by

The rapid adoption of social media and mobile computing is transforming how businesses in every industry relate to their customers. From marketing, to brand management, to customer loyalty programs, business is adapting to the digital behaviors of customers and learning a new paradigm: the “customer network.” But customer networks are not only found outside the […]

Read More

The Future of the Social Web: Social Graphs vs. Interest Graphs

October 28th, 2011 by

Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. LinkedIn went public in a blockbuster stock offering. Twitter produced a billion tweets per week. And Google launched its own social network, Google+, attracting 25 million users in one month. Amid the continued growth of these social networks, there […]

Read More

Rethinking the Marketing Funnel in a World of Social Media

October 9th, 2011 by
David-Rogers-Marketing-Funnel-In-the-Digital-Age

As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms. In thinking about customers, businesses are facing a shift from a paradigm of individual customers to one of customer networks. At the same time, many […]

Read More

Five Strategies for Business Growth in a World of Customer Networks

December 9th, 2010 by

In a world awash in digital technologies, customers have changed. From our smartphones to our social networks, today’s digital tools link all of us in a web of constant interaction that is changing our relationships to each other, and to organizations of all kinds. To thrive in our digital age, businesses need to re-imagine their […]

Read More