Research: Bringing Digital to Life

March 23rd, 2018 by
Bringing Digital to Life

I was happy to contribute to this important research study on digital execution by HCL Technologies. In “Bringing Digital to Life”, we talk about how to bridge the gap between strategy and execution.

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Video: Growth in the Digital Era Is About More Than Technology

September 21st, 2017 by

In this video with Columbia Business School, I talk about how successful digital transformation needs strategy, leadership, and new ways of thinking, not just new technology.

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BRITE ’16 keynote on “the Digital Transformation Playbook”

June 3rd, 2016 by

In this keynote speech at the BRITE ’16 conference, I show why traditional businesses need to rethink their underlying assumptions in five domains of strategy — customers, competition, data, innovation, and value. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

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Celebrate: The 2016 Marketing Hall of Fame® Inductees

April 19th, 2016 by
2016 Marketing Hall of Fame Inductees

It is my honor, as President-Elect of the NY American Marketing Association, to announce the 2016 Marketing Hall of Fame® Induction Ceremony (April 28, New York City). The Marketing Hall of Fame® ( was established by the NYAMA to celebrate brilliance in marketing across all fields and disciplines. Please join us April 28 in New […]

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Video: NYC launch panel on “The Digital Transformation Playbook”

April 14th, 2016 by
NYC Book Launch Panel on Digital Transformation

Thank you to all who joined us at Monday’s NYC launch event for my new book, “The Digital Transformation Playbook”! If you weren’t able to join us, you can watch a videostream of the event below (filmed by Sree Sreenivasan via Facebook Live). After a welcome by the brilliant Rita McGrath, I give a brief talk […]

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It’s Here! The Digital Transformation Playbook

April 5th, 2016 by

Today is the day. My new book, The Digital Transformation Playbook is finally out in the world as both hardcover and e-book. Your pre-launch sales of the book made us the #1 new release on Amazon in management science! Thank you!! If you’ve been waiting to order a copy—now is the day you can download […]

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New Research: What Is the Future of Data Sharing?

October 27th, 2015 by

I am delighted to release the results of a new global business study — “What Is the Future of Data Sharing? Consumer Mindsets and the Power of Brands.” (Download here.) (click lower-right button to view full-screen) As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, […]

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Lessons from Google and Columbia’s CMO Academy

October 27th, 2015 by

What are the challenges that today’s Chief Marketing Officers face as they manage a changing role and rising expectations in a world shaped by digital technologies? I got to discuss this question with a hundred CMOs of North American companies recently, while teaching a joint Google/Columbia Business School program, our first-ever “CMO Academy.” The invited […]

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Keynotes from the 2015 Marketing Hall of Fame

September 28th, 2015 by
Shelli Lazarus at 2015 Marketing Hall of Fame

Those of you who joined us know that this year’s induction ceremony for the Marketing Hall of Fame was another spectacular celebration of brilliance in the field of marketing. (See Forbes’ coverage of the event.) I’m delighted that we are able to share videos of the keynote speeches from 3 of our 4 inductees. They […]

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Why CMO Leadership Is Essential To Data-Driven Marketing

July 6th, 2015 by

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data revolution. Social media, mobile devices, analytics and cloud computing are dramatically reshaping what is possible for the modern marketer. But getting your marketing team to take advantage of this new paradigm is not easy. I recently […]

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