Economist keynote: Marketing in 2015

March 31st, 2014 by

At The Economist’s recent Big Rethink CMO conference in New York, I had the honor of delivering the closing keynote speech. Panels throughout the day had included CMOs from General Motors, Chobhani, Anheuser-Busch InBev, Lowe’s, The Weather Company, Frito-Lay, Kraft, Caesar’s Entertainment, and other iconic brands. For my keynote, I was asked to offer my […]

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The Future of Marketing and the Vanishing CMO

March 29th, 2014 by

To conclude the day’s worth of reflections by global CMOs at the Big Rethink conference, The Economist Group asked me to lay out my broad view of the future of marketing. I see six transformative mega-trends that will radically reshape marketing in the very near future: The addressable customer: Breakthroughs in big data are about […]

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Infographic: Understanding the 5 Types of Mobile-Assisted Shoppers

September 15th, 2013 by

A chart full of stats from my latest Columbia Business School research study on showrooming and mobile-assisted shoppers: Who are M-Shoppers? What Are They Seeking? What Are the 5 Types of M-Shoppers? Which Type of M-Shopper Are YOU? Download the full study: http://j.mp/Mshoppers

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New Research: Showrooming & the Rise of the Mobile-Assisted Shopper

September 12th, 2013 by

I am delighted to release the results of a new global study on the impact of smartphones on shopper behavior in retail stores — “Showrooming and the Rise of the Mobile-Assisted Shopper.” (Download here.) (Bloomberg BusinessWeek is reporting our findings this morning.) As brick-and mortar stores continue to struggle with the rise of “showrooming” consumers […]

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The Markets Are Right: Why the New iPhones Missed the Mark

September 11th, 2013 by

I spoke today with Maria Bartiromo on CNBC’s “Closing Bell” about the new iPhones announced this afternoon. As I expected, Apple’s launch event offered a lot of nice, but underwhelming, new features. Slightly faster gameplay. Better camera flash. New colors. As is typical in the “off year” announcements (think iPhone 3s, 4s, and now 5s), […]

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Why Big Data Is So Hard for Companies

August 14th, 2013 by

I landed in Paris just as the NSA story was breaking, and Europeans were waking up to the extent of their American surveillance. Made for a lot of interest in my speech on big data and innovation to CEOs of the travel industry the following day. If any industry will be shaped dramatically by the […]

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[Webinar] Measuring ROI: Is My Digital Marketing Working?

May 1st, 2013 by

One of the most common questions I hear executives grappling with as they build out their digital marketing strategy is – what is working? They may be engaging customers on multiple fronts, across various social, mobile, and digital platforms.  But how do they know which ones are having the most impact? What’s the ROI?  And […]

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[Video] Brite ’13: “The Power of (Big) Data in a Networked World”

April 4th, 2013 by

Last month at the BRITE ’13 conference, I had the opportunity to interact with an amazing group of current leaders in business, technology and media over two days of presentations and conversations. Videos covering the incredible speaker line-up are beginning to roll out. Check out the BRITE ’13 video site for updated content as it […]

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Interview: ROI and Best Practices for Digital Marketing

September 26th, 2012 by

This month I had the opportunity to speak with a reporter from Exame, a leading Brazilian magazine and online hub covering financial markets, technology and marketing for Brazil’s top business executives. Exame journalist Mauricio Oliveira and I had a conversation around ROI and best practices for CMOs and marketing executives. The interview was originally published […]

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New Study: Marketers Struggle with “Big Data” & Digital Tools

March 20th, 2012 by

I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) I co-authored the study with Professor Don Sexton, on behalf of Columbia’s Center on Global […]

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