Why CMO Leadership Is Essential To Data-Driven Marketing

July 6th, 2015 by

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data revolution. Social media, mobile devices, analytics and cloud computing are dramatically reshaping what is possible for the modern marketer. But getting your marketing team to take advantage of this new paradigm is not easy. I recently […]

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2015 Marketing Hall of Fame Induction Ceremony

May 2nd, 2015 by

It is my pleasure, as board member of the New York chapter of the American Marketing Association, to announce this year’s 2015 Marketing Hall of Fame Induction Ceremony (May 21, New York City). The Marketing Hall of Fame (marketinghalloffame.org) was established by the NYAMA to celebrate brilliance in marketing across all fields and disciplines. It […]

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BRITE ’15 conference on brands, innovation, technology

February 5th, 2015 by
David Panel at BRITE 15

I am extremely excited about the agenda for this year’s BRITE ’15 conference, which I will be hosting in New York at Columbia Business School, on March 2-3, 2015. I hope you can join us. This is our 8th conference since I started BRITE, and we have a terrific lineup of speakers. You can check out […]

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What Alibaba’s Rise Means for US Tech Titans

September 12th, 2014 by
David Rogers- Alibaba IPO - WSJ Interview

Chinese ecommerce giant Alibaba has grown into a powerhouse within China’s fast-growing market, as the equivalent of both eBay and Amazon. Now, as CEO Jack Ma tours the US in preparation for the biggest IPO in history, many are asking what this means for US Internet firms. Will Alibaba be a direct competitor? If so, […]

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Economist keynote: Marketing in 2015

March 31st, 2014 by

At The Economist’s recent Big Rethink CMO conference in New York, I had the honor of delivering the closing keynote speech. Panels throughout the day had included CMOs from General Motors, Chobhani, Anheuser-Busch InBev, Lowe’s, The Weather Company, Frito-Lay, Kraft, Caesar’s Entertainment, and other iconic brands. For my keynote, I was asked to offer my […]

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The Future of Marketing and the Vanishing CMO

March 29th, 2014 by

To conclude the day’s worth of reflections by global CMOs at the Big Rethink conference, The Economist Group asked me to lay out my broad view of the future of marketing. I see six transformative mega-trends that will radically reshape marketing in the very near future: The addressable customer: Breakthroughs in big data are about […]

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Infographic: Understanding the 5 Types of Mobile-Assisted Shoppers

September 15th, 2013 by

A chart full of stats from my latest Columbia Business School research study on showrooming and mobile-assisted shoppers: Who are M-Shoppers? What Are They Seeking? What Are the 5 Types of M-Shoppers? Which Type of M-Shopper Are YOU? Download the full study: http://j.mp/Mshoppers

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New Research: Showrooming & the Rise of the Mobile-Assisted Shopper

September 12th, 2013 by

I am delighted to release the results of a new global study on the impact of smartphones on shopper behavior in retail stores — “Showrooming and the Rise of the Mobile-Assisted Shopper.” (Download here.) (Bloomberg BusinessWeek is reporting our findings this morning.) As brick-and mortar stores continue to struggle with the rise of “showrooming” consumers […]

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The Markets Are Right: Why the New iPhones Missed the Mark

September 11th, 2013 by

I spoke today with Maria Bartiromo on CNBC’s “Closing Bell” about the new iPhones announced this afternoon. As I expected, Apple’s launch event offered a lot of nice, but underwhelming, new features. Slightly faster gameplay. Better camera flash. New colors. As is typical in the “off year” announcements (think iPhone 3s, 4s, and now 5s), […]

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Why Big Data Is So Hard for Companies

August 14th, 2013 by

I landed in Paris just as the NSA story was breaking, and Europeans were waking up to the extent of their American surveillance. Made for a lot of interest in my speech on big data and innovation to CEOs of the travel industry the following day. If any industry will be shaped dramatically by the […]

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