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Your pre-launch sales of the book made us the #1 new release on Amazon in management science! Thank you!!
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If you’ve been thinking of telling a friend—here’s a sample tweet:
The wait is over! Get your copy of The #DigitalTransformation Playbook, by my friend @David_Rogers, today >> http://bit.ly/DTPbook
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If you’re in New York—please join us for an amazing panel discussion & launch event April 11: http://bit.ly/DTPnyc
The Digital Transformation Playbook: Rethink Your Business for the Digital Age
by David L. Rogers (April 5, 2016, Columbia Business School Publishing)
About the Book
Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?
In his new book, The Digital Transformation Playbook, Columbia Business School faculty David Rogers argues that digital transformation is not about technology—it’s about upgrading your strategic thinking.
Drawing on case studies from GE to British Airlines, and Wawa to The New York Times, Rogers shows how traditional businesses need to rethink their approach to strategy in five domains—customers, competition, data, innovation, and value.
With practical frameworks and nine step-by-step planning tools, Rogers reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.
Many books offer advice for Silicon Valley start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age.
Early reviews of the book
“Seldom have the effects of digital change on businesses been so succinctly explained. Rogers illustrates how and why the times they are a changin’—and more importantly, how to adapt.”
—Bob Garfield, cohost of NPR’s On the Media
“Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don’t start a business without it.”
—Neil Blumenthal, cofounder and co-CEO, Warby Parker
“Everyone talks about digital transformation, but here’s your chance to truly do it well. Rogers provides a roadmap that every executive should read. Read this book and get started!”
—Sree Sreenivasan, Chief Digital Officer, Metropolitan Museum of Art
Thank you again for all your support!