Digital Transformation Refocused: New Goals Require New Strategies

May 17, 2022

I’m happy to have contributed to this important research from Harvard Business Review Analytics, “Digital Transformation Refocused: New Goals Require New Strategies

We asked global executives about their agenda for digital transformation (DX), as organizations emerge from survival mode of the last 2 years of Covid.

Among the findings:

  • Digital priorities are shifting — From business continuity and efficiency to accelerating innovation and growing the customer base
  • People matter — Firms that are succeeding in DX have a much higher commitment to culture change, and to involving the entire organization
  • Strategy first — Rather than starting from new technologies or legacy metrics, companies should begin DX with a clear vision of growth and the future customer

Along with myself, other experts shared exceptional insights: Tom Davenport, Charlene Li, Melissa Swift, and George Westerman.

Many thanks to Kristin Burnham for including me in the research study and white paper, which was sponsored by Red Hat.

Brite Conference with Antonio Lucio