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Author Archives: David Rogers

Interview in Research-Technology Management

I’m delighted to be featured in this month’s issue of Research-Technology Management, which is focused on digital innovation.

I was interviewed by Editor-in-chief, James Euchner. We had a fascinating conversation on how digital is transforming the practice of strategy and innovation, and how leaders can keep pace with change. Much of it covers topics from my forthcoming book, which I’m finishing this fall.

Topics we discussed include:

The three ways technology is impacting strategy
Lessons from Amazon Web Services for innovation beyond your core
Why digital transformation is not about technology
The Three Paths to Growth for legacy businesses
How to compete when you’re on someone else’s platform
Lessons from Ford Motors on accelerating digital innovation
Building a Corporate Innovation Stack to scale growth
Lessons from GE Digital on management overreach
Driving strategy from the bottom up
Rethinking leadership for the digital era

DOWNLOAD:
I’m happy to share 50 free downloads of my interview with this link:
https://bit.ly/RTM-interview-DRogers

BUY:
Purchase the article or the full issue at https://www.tandfonline.com/toc/urtm20/65/5

Digital Transformation Refocused: New Goals Require New Strategies

I’m happy to have contributed to this important research from Harvard Business Review Analytics, “Digital Transformation Refocused: New Goals Require New Strategies”

We asked global executives about their agenda for digital transformation (DX), as organizations emerge from survival mode of the last 2 years of Covid.

Among the findings:

Digital priorities are shifting — From business continuity and efficiency to accelerating innovation and growing the customer base
People matter — Firms that are succeeding in DX have a much higher commitment to culture change, and to involving the entire organization
Strategy first — Rather than starting from new technologies or legacy metrics, companies should begin DX with a clear vision of growth and the future customer

Along with myself, other experts shared exceptional insights: Tom Davenport, Charlene Li, Melissa Swift, and George Westerman.

Many thanks to Kristin Burnham for including me in the research study and white paper, which was sponsored by Red Hat.

Brite Conference with Antonio Lucio

I’m delighted to share this video of my recent conversation with Antonio Lucio at the 2022 BRITE Conference. (Kudos on the program to Matthew Quint, who now leads this conference that I started at Columbia 14 years ago).

Antonio and I had a fascinating and wide-ranging discussion on:

His career with roles as CMO or Chief Transformation Officer at PepsiCo, Visa, HP, and Facebook.
His twin passions for marketing, transformation, and diversity and inclusion
The difference between the CMO role in consumer goods vs. technology companies (Brand vs. Product mindset)
The growing importance of trust to brand equity
The four ingredients of every successful leader (capability, community, mentors, sponsorship)
His own efforts to nurture a diverse next generation of marketing leaders
Lessons from his own life’s journey on mental health and the importance of community to growth

Antonio was generous, and incredibly thoughtful, in sharing from his own experience. I hope that you enjoy the video!

Digital Business Leadership Program Reunion

It was such a pleasure to welcome back alumni from all five cohorts of my Columbia Business School’s Digital Business Leadership Program for our first Global Reunion – 2022!

There were so many amazing stories of what each of them has been doing since their time in the program, and it was so great to see them all connecting with each other!

Thank you to Bob Dorf, Dr. Athina Kanioura, and David Bell, for joining me to share insights with the group. And huge thank yous to Olivia Wiles, Stephanie Boyd, and Heather Hinson for all the planning and preparations to make this happen, and all in our amazing new Columbia Business School buildings!

Fast Company’s Innovation 360 Festival

I was recently joined for a lively discussion on digital transformation by Shivani Govil, CCC Intelligent Solutions, and moderator Greg Lindsay for Fast Company’s Innovation 360 Festival.

We had a great conversation about:

Insurtech and business model reinvention
Lessons from the pandemic about the possibility of transformation
The reasons why transformations fail vs. succeed

I hope you enjoy the video!

Watch the video here

Harvard Business Review Analytics Whitepaper

I’m happy to have been able to contribute to this important white paper from Harvard Business Review Analytics on the topic of “Aligning Your Organization Around the Customer.”

The paper spotlights the stories of 5 global businesses and their own digital transformations: HSBC, Virgin Voyages, Bed Bath & Beyond, CTC Digital, and Seera Group, thanks to executives Michael Spiteri, Mariana Fonseca Medina, Rafeh Masood, John Koryl, and Ronnie Varghese.

Along with myself, other authors shared exceptional insights:
Didier Bonnet, Amy Edmondson, Rob Cross, Alia Crocker, and Heidi K. Gardner.

Many thanks to Charlie Slack for including me in the research behind this white paper, which was sponsored by Quantum Metric.

Download the Whitepaper here

Digital Business Leadership Program Graduation

Congratulations to the amazing graduates of our 5th cohort of my Columbia Business School’s Digital Business Leadership Program! It was such a pleasure to complete our 6-month journey back on campus, teaching in-person to all who could make it, and virtually to our amazing group of “streamers”!

Tremendous thanks to Bob Dorf for guiding our Lean Startup journey, to Jeremy Kagan for accelerating our startups with tremendous coaching, and to all the rest of our faculty and guest speakers throughout the program.

Exceptional thank you’s to Stephanie Boyd and Olivia Wiles for going waaaaay “above and beyond” to navigate every imaginable hurdle to make this happen: the first on-campus program of Columbia Business School Executive Education since Covid began. So glad that we could blaze this path together!

Congrats on joining the alumni of Columbia Business School!

Book Preview Panel

I’m delighted to share this YouTube recording of my panel on digital transformation, and lessons from Brazil, with my former student Eduardo Peixoto.

The discussion took place as part of the launch event for Eduardo’s new book co-authored with Igor Calvet.

The video below starts at my section with Eduardo (30 minutes, in English). In it, we discuss:

My 5 domains framework & Eduardo’s 7-Steps for digital transformation
The challenge of culture change in digital transformation
Regulation and public stakeholders of digital business models
Convergent & divergent #experimentation
Customer networks and customer-centricity

Many thanks to MIT Sloan Management Review Brasil, CESAR, and Adriana Salles Gomes for hosting the event!

New Class: Leading Digital Transformation

Join me for my NEW “live virtual” program on Leading Digital Transformation, from Columbia Business School Executive Education.

This 18-hour program is designed for executives driving organizational change in their own businesses. You’ll leave with a set of practical frameworks, case studies from legacy businesses, and a first draft of your own roadmap for change.

Learn more about the class here.

Ask my colleague Liz Shultz about tuition benefits.

“Licensias B2B” Magazine Interview

I was delighted to sit down with “Licensias B2B” magazine to discuss the publication in Spanish of my book, “The Digital Transformation Playbook” and the challenges of people, culture, and change for business leaders in the digital era!

Read the article here (in Spanish).