New Research: 2021 Digital Acceleration Report
February 11th, 2021 by David Rogers
I’ve spent the last decade advising businesses leaders on the challenge of digital transformation: how should an organization started before the internet evolve, in order to grow in the digital economy? In many cases, this started with persuasion—getting the board and others aligned on the signature importance of digital to their own future. Today, that […]
Read MoreIn 11 Languages + 2 Audiobooks: “The Digital Transformation Playbook”
January 27th, 2021 by David Rogers
I’m thrilled to announce that my latest book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age.” is now published in 11 languages: Chinese, German, Japanese, Korean, Persian, Portuguese, Russian, Serbian, Turkish, Vietnamese, … and English (the original). It’s also available in audiobook in both English and Portuguese.
Read MoreINCmty Keynote on Digital Transformation
January 21st, 2021 by David Rogers
In my keynote speech at INCmty 2018—Mexico’s premier conference on innovation—I spoke to business leaders & entrepreneurs about the challenges of digital transformation. How does building a new digital startup differ from adapting and reimagining a legacy business for the digital age? (Hint: Start by recognizing that digital transformation is not about technology!)
Read MoreWebinar: Organizational Design & Digital Transformation
August 5th, 2020 by David Rogers
Here is my latest thinking on organizational change & digital transformation in the COVID era, from a panel discussion with Juliana Nunes and Drew Ianni. The event was presented by Columbia Business School and CDX Summits. Supplemental article about the webinar by Matt Quint: Digital Transformation Is, Fundamentally, Not about Technology Event presented by Columbia […]
Read MoreThe Modern CFO in the Digital Era
May 23rd, 2019 by David Rogers
In this video, I speak to Bloomberg about the CFO’s role in digital transformation, along with CFOs Helen Shan and Shabbir Ahmed. My challenge to C-Suite leaders: How will you drive growth through digital? What is the future you’re going to occupy? And where are you going to compete?
Read MoreCustomer Strategist
April 24th, 2019 by David Rogers
In this interview for Customer Strategist, I talk with Dylan Haviland about how digital transformation is about mindset much more than technology. Click here to read the article.
Read MorePortuguese Translation of “The Digital Transformation Playbook” Now in Audiobook
March 18th, 2019 by David Rogers
I’m delighted to announce that my latest book “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” is now available in Audiobook format in Portuguese!
Read MoreBringing Digital to Life
March 23rd, 2018 by David Rogers
I was happy to contribute to this important research study on digital execution by HCL Technologies. In “Bringing Digital to Life”, we talk about how to bridge the gap between strategy and execution.
Read MoreBRITE ’16 keynote on “the Digital Transformation Playbook”
June 3rd, 2016 by David Rogers
In this keynote speech at the BRITE ’16 conference, I show why traditional businesses need to rethink their underlying assumptions in five domains of strategy — customers, competition, data, innovation, and value. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
Read MoreCelebrate: The 2016 Marketing Hall of Fame® Inductees
April 19th, 2016 by David Rogers
It is my honor, as President-Elect of the NY American Marketing Association, to announce the 2016 Marketing Hall of Fame® Induction Ceremony (April 28, New York City). The Marketing Hall of Fame® (http://marketinghalloffame.org) was established by the NYAMA to celebrate brilliance in marketing across all fields and disciplines. Please join us April 28 in New […]
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