Speaker & Author, “The Digital Transformation Playbook”
Faculty, Columbia Business School
David Rogers, a member of the faculty at Columbia Business School, is a globally‐recognized leader on digital strategy, known for his pioneering work on digital transformation. He is author of four books, including his best-selling “The Digital Transformation Playbook: Rethink Your Business for the Digital Age,” published in 9 languages.
Rogers has consulted and delivered workshops for executives in hundreds of companies from 66 countries—including Google, Citi, Unilever, Merck, Toyota, GE, Hearst, Visa, Cartier, AARP, Cisco, HSBC, Pernod Ricard, Movado, SAP, Lilly, Pizza Hut, Hard Rock Café, Telstra, China Eastern Airlines, Acuity Insurance, Kohler, Saint‐Gobain, and many others.
Rogers delivers keynotes at conferences worldwide on digital transformation and the impact of emerging technologies. He has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, was a board member of The Marketing Hall of Fame™, and is Past President of the American Marketing Association New York.
At Columbia Business School, David teaches global executives as faculty director of Executive Education programs on Digital Business Strategy, Digital Business Leadership (with modules in New York, Silicon Valley, and online) and the Google-Columbia CMO Academy. David’s recent research has focused on digital transformation, big data, the Internet of Things, omni-channel shoppers, customer data sharing, and digital in the COVID era. David is the founder of Columbia’s acclaimed BRITE conference (now in its 12th year), where global CxOs, tech firms, and entrepreneurs address the challenges of building strong brands in the digital age.
David tweets at twitter.com/david_rogers and blogs at www.davidrogers.biz. David is also a composer and musician whose music “Rhythmically vital!” – The New York Times) has been heard from jazz clubs to Carnegie Hall.
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