REVIEWS

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The Digital Transformation Playbook is your secret weapon for getting ahead of the disruptive innovations transforming business at breathtaking speed.”

Rita McGrath, author of The End of Competitive Advantage March 1, 2016

 

Author

David Rogers is author of four books on brands and digital strategy, including “The Network Is Your Customer,” and his newest, “The Digital Transformation Playbook” (2016).

 

Speaker

Rogers delivers keynotes at conferences worldwide on digital transformation and the impact of technology on business and brands. He has appeared on CNN, ABC News, The Wall Street Journal, Forbes, and The Economist.

 

Consultant

Rogers has consulted and developed custom executive programs for companies such as Google, GE, Toyota, Pernod Ricard, and Visa. He has delivered strategic workshops for executives in hundreds of companies from 64 countries.

ABOUT THE AUTHOR

David Rogers

David Rogers is a consultant, speaker, and author of “The Digital Transformation Playbook.” He teaches digital strategy and marketing to executives at Columbia Business School, and he has advised numerous companies such as GE, Google, Toyota, IBM, Pernod Ricard, and Visa.

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Every business begun before the Internet now faces the same challenge:

How to transform to compete in a digital economy?

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