“Seldom have the effects of digital change on business been so succinctly explained. Rogers illustrates how and why the times they are a changin’. And more importantly, how to adapt.”

Bob Garfield, cohost of NPR’s On the Media

“Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don’t start a business without it.”

Neil Blumenthal, cofounder and co-CEO, Warby Parker

“Everyone talks about digital transformation, but Rogers provides a roadmap. Read this book and get started!”

Sree Sreenivasan, chief digital officer, Metropolitan Museum of Art

“Rogers captures the swiftly changing business landscape brought on by the digital revolution—and gives practical guidance for the decisions every business must make.”

Russell Dubner, president and CEO, Edelman U.S.

“Rogers explains the changes at the heart of the digital revolution. More importantly, he shows us how any business, not matter its age or industry, can adapt to grow for the future.”

Bernd Schmitt, author of The Changing Face of the Asian Consumer

“The Digital Transformation Playbook is your secret weapon for getting ahead of the disruptive innovations transforming business at breathtaking speed.”

Rita McGrath, author of The End of Competitive Advantage