David Rogers speaks about his new book "The Network is Your Customer: 5 Strategies to Thrive in a Digital Age."

"Social Media & the Ford Fiesta Movement" (2:26)

"The iPhone & Network Collaboration" (1:47)

"Two Key Questions for Customer Network Strategy" (1:11)

"How IBM Sells B2B Software with a Videogame" (1:44)

"Bees, Hives, and Customer Networks" (1:36)