“An incredibly useful and valuable guidebook to the new consumer economy.  Buy it.  Learn from it.  Succeed with it.”
—Jeff Jarvis, author of What Would Google Do?

“This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world.”
—Vivian Schiller, CEO of NPR

“You don't have to be a company like Google to benefit from the world going digital. With dozens of revealing case studies, Rogers shows how large and small businesses in every industry are tapping into the power of networks to drive their bottom line.”
—Penny Price, Vice President, Google

“Whether you are selling software, sage advice, or snack mix, you’ll need new tools to make it in the digital age. The Network Is Your Customer reveals five new strategies that can work for all businesses.”
—Marc Benioff, chairman and CEO, salesforce.com and author of the national best seller Behind the Cloud

“If you want to thrive during the digital revolution, The Network Is Your Customer is an indispensable guide. Rather than just telling us how the world has changed, Rogers shows you what to do about it.”
—Marty Homlish, Global Chief Marketing Officer, SAP AG

"Roger’s work is thought provoking and practical.  It’s important reading for any marketer trying to engage the ever-evolving consumer in the digitally networked space.  His synthesis of vast amounts of information and application of deep analytical rigor deliver a strategically grounded, highly relevant and, most importantly, applicable operating model."
– Antonio J Lucio, Global CMO, Visa Inc.

“Every marketer who wants to stay relevant should read this book. Rogers shows five strategies for how customer networks can drive bottom line results at companies of every size and industry. Tap into the digital world and make the network work for you!”
—Sandy Carter, Vice President Software Business Partners, IBM Corporation

“The Network Is Your Customer shows in real terms how networks have changed our lives, as customers as well as citizens. The book explains how marketing and customer service demand constant engagement and commitment to customers, and it shows you how any business can meet that challenge for better returns.”
—Craig Newmark, founder of craigslist

“In this groundbreaking new book, Rogers reveals the science and the psychology behind our ever more connected lives. More important, he shows how to build the products, services, and organizations of the future that your customers will flock to join.”
—John Gerzema, Chief Insights Officer, Young & Rubicam, and best-selling author of The Brand Bubble and Spend Shift

“This book will shake up your business and change the way you think about the Internet. With over 100 real-world cases, Rogers shows how customer networks impact the bottom line of every business, and how you can make them work for you.”
—Bernd Schmitt, CEO of the EX Group, author of Big Think Strategy

“Your customers are changing your business model. Looking for answers? This book holds key insights to understanding customers in a digital world. With its five strategies, and straightforward advice for responding to change in your own business, it's a must read for any manager.”
—Jeff Fleischman, Chief Digital Officer, TIAA-CREF

“Don't miss this book.  The Network Is Your Customer is a great choice for anyone, from entry-level to CEO, who wants to cut through the clutter and discover brilliant ways every marketer can create value in the age of the Web. With dozens of inspired case studies, Rogers clearly illustrates how smart brands are using digital channels to satisfy the need for individuality in consumer choice.”
—John Mayo-Smith, Chief Technology Officer, R/GA

“Rogers weaves great storytelling, compelling examples, and real business insight into an important book that transforms our understanding of 21st century business and what it will take to win in this new customer powered reality.”
—Dwayne Spradlin, CEO of InnoCentive

"For anyone looking to understand the future of customers in the digital age, Rogers has written a fascinating business guide. He focuses not only on the technological speed warp we're living in, but on the behaviors and motivations that give it meaning, and what organizations should be doing about it now!"
– Lisa Hsia, Senior Vice President, Bravo Digital Media

"I call it Listenomics. Others call it The Relationship Era. You can think of it as salvation. What David Rogers details in this compelling book is that the very forces that are destroying mass marketing -- i.e., the digital revolution -- also power the bright and bold future of commerce. "
– Bob Garfield, host of NPR's On The Media, editor for Ad Age, author of The Chaos Scenario

"David Rogers uses great real-life case studies to show you how to stop thinking about your customers as a mass audience and start leveraging the knowledge and conversations in their networks."
– Francois Gossieaux, founder and partner, Human 1.0, and author, The Hyper-Social Organization

"In a hyperconnected world, a great switch has been flicked: the power formerly vested in boardrooms is surging to the people formerly known as consumers. Asking your customers, then, to connect only with you in yesterday’s terms—through the practice formerly known as mass marketing—is a surefire recipe for irrelevance. So if you want to understand why your customers might be tuning you out—and how to start tuning into the thicker, stronger, more meaningful signals they’re already listening to—then this thoroughly practical book should be your guide."
– Umair Haque, Director, Havas Media Lab