David Rogers offers executive seminars for corporate clients seeking to acquire new insights, and key concepts & processes for digital business strategy. This may take the form of an action-oriented strategy development workshop, which presents executives with key strategic frameworks and helps participants begin using them to develop a strategy appropriate for their business (relevant to their customers, competition, organization, and business model).

To discuss an executive seminar with David, please contact Tom Neilssen at the Bright Sight Group, tom@brightsightgroup.com.

David also develops customized multi-day training programs for companies looking to develop executives with key skills in brand leadership, digital marketing, and digital business strategy. Usually a 2-4 day program, this training gives executives the knowledge, skills, and strategic concepts necessary to plan and implement impactful new initiatives within their organization. Programs are customized to suit the particular industry, needs, and business objectives of the client company.

To discuss a custom training program with David, please contact Tom Neilssen at the Bright Sight Group, tom@brightsightgroup.com.

Twice a year, David teaches the 3-day executive program on "Digital Marketing Strategy" at Columbia Business School Executive Education. This intensive program helps senior executives face the challenges of digital marketing, by presenting the tools and best practices that the world’s most successful companies are using to gain competitive advantage online. Participants will return to their organizations equipped to lead their own digital marketing strategies that achieve high-impact marketing objectives.

For more information on this open enrollment program at Columbia, and this year's program dates, visit the program website.

Amerlux Lighting Moet Hennessy Diageo BlackRock Financial Managment Motorola Electronics Chanel Movado Group Cisco Systems Nokia Siemens Networks Credit Suisse PetSmart Davidoff of Geneva Royal Government of Thailand Department of Homeland Security Seven West Media DHL Sezin School GE Capital Siam Commercial Bank Hewlett-Packard Swarovski Hitachi Data Systems Telefonica Kimberly Clark The Government of Hong Kong Le Pain Quotidien Tianjin Takeda Pharmaceuticals Levi Strauss & Company Tourism Ireland Microsoft US NAVY Mitsui & Co. and more…

“Great results. The most creative piece of training I´ve attended in the last 10 years, giving me a clear path to understand the impact of the social media chaos in our businesses. David was great!”
— Antonio Caldas, CEO, Fazenda Fiore

“Love the 5-step process; it ties all of the material together. I am planning to use this on my business. I would refer the program to all members of my company.”
— Peter Hasslund, VP, Internet, GE Capital

“This was ROI personally and for the company I represent. I feel prepared to perform a digital strategy and take advantage of social media.”
— Javier Martinez, Director of Marketing Communications, Grant Thornton

“An excellent opportunity for any marketing professional interested in doing a deep dive into the world of digital marketing, taught by an individual who is very knowledgeable on all things digital.”
— Karen Anathan, Director of Interactive Marketing, Movado Group, Inc.

“Covered all aspects of digital media, including social and mobile media, emerging trends, metrics and ROI, and planning and execution. We looked at dozens of case studies - a hundred perhaps - in B2C and B2B marketing and communications. An absolutely excellent body of knowledge with great tools that I can now use with my clients for years to come.”
— Ellen Cowan, Business Development, DOOR3