The following 8 short videos show David speaking about his forthcoming book "The Network is Your Customer: 5 Strategies to Thrive in a Digital Age" (to be published Fall 2010 by Yale University Press).

1) Five Strategies to Thrive in a Digital Age

2) The iPhone & Network Collaboration

3) The ACCESS Strategy

4) Social Media & the Ford Fiesta Movement

5) Two Key Questions for Customer Network Strategy

6) How IBM Sells B2B Software with a Videogame

7) Bees, Hives, and Customer Networks

8) Stop Thinking Like an Advertiser, Start Thinking Like a Media Company