Video: NYC launch panel on “The Digital Transformation Playbook”

April 14, 2016

Celebrate: The 2016 Marketing Hall of Fame® Inductees
It’s Here! The Digital Transformation Playbook

Thank you to all who joined us at Monday’s NYC launch event for my new book, “The Digital Transformation Playbook”!

If you weren’t able to join us, you can watch a videostream of the event below (filmed by Sree Sreenivasan via Facebook Live).

After a welcome by the brilliant Rita McGrath, I give a brief talk overviewing the key concepts of my book, which seeks to tackle the question: How does a business started before the Internet adapt to thrive in the digital age?

I am then joined by an amazing panel of luminaries who share their experiences grappling with digital transformation in an iconic media business, a popular consumer brand, a global professional services firm, and one of the world’s greatest art museums:

  • • Sree Sreenivasan (Chief Digital Officer, The Metropolitan Museum of Art)
  • • Emily Culp (Chief Marketing Officer, Keds)
  • • Jeff Pundyk (VP, Global Integrated Content Solutions, The Economist)
  • • Alan Schulman (National Director of Brand Creative, Deloitte Digital)
  • • Moderator: David Rogers (author, faculty, Columbia Business School)

 

Thank you to Columbia Business School Executive Education for hosting the event, for the support of Columbia Business School Publishing. Big thanks to Rita, Sree, Emily, Jeff, and Alan for sharing all your wisdom and insights. And thank you to everyone who joined us at the Columbia Club of New York for this memorable evening!

Best,
David

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