David Rogers  
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Bio

David Rogers is a widely-recognized leader on brands and digital strategy, known for his unique insights into customer networks. He is the author of "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age" published in 2011 by Yale University Press. He is the co-author, with Bernd Schmitt, of "There's No Business That's Not Show Business: Marketing in an Experience Culture" and co-editor of "The Handbook on Brand and Experience Management." David tweets at twitter.com/david_rogers and blogs at www.davidrogers.biz.

David has advised and developed marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit, and media industries. Rogers speaks at conferences worldwide on the ways that digital media are transforming marketing and business strategy. He has appeared on CNN, CNBC, Marketplace, Reuters, CNNfn, MSN Money, ZDNet Asia, and Channel NewsAsia.

David teaches on brands, marketing, and digital strategy at Columbia Business School, where he is the Executive Director of the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives. He is the host of the center's acclaimed BRITE conference, where leaders from media and business discuss how innovation and technology are transforming the ways we build great brands.

David is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) has been heard from jazz clubs to Carnegie Hall.

 
       
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