David Rogers is the Executive Director of Columbia Business School's Center on Global Brand Leadership, for 10 years the leading global forum on branding issues for researchers and executives. He is the host of the center's acclaimed BRITE conference, where leaders from media and business discuss how innovation and technology are transforming the ways we build great brands.

David's next book, "The Network is Your Customer: 5 Strategies to Thrive in a Digital Age," will be published in 2010 by Yale University Press. He is the co-author, with Bernd Schmitt, of "There's No Business That's Not Show Business: Marketing in an Experience Culture" and co-editor of "The Handbook on Brand and Experience Management." David twitters at twitter.com/david_rogers and blogs at davidrogers.typepad.com.

David has advised and developed marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit, and media industries. Rogers speaks at conferences worldwide on the ways that digital media are transforming marketing and business strategy. He has appeared on CNN, CNBC, Marketplace, Reuters, CNNfn, MSN Money, ZDNet Asia, and Channel NewsAsia.

David is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) has been heard from jazz clubs to Carnegie Hall.